Development of UX Principles and Guidelines for Usability in Vehicle

With Hyundai Motor Company

" Enhancing user experience in the vehicle by developing UX principles and guidelines "

Overview

Collaborating with Hyundai Motors Company, I developed UX principles and guidelines for electric vehicles using quantitative and qualitative research methods. Due to confidentiality issues, I cannot discuss the detailed process and outcomes in depth. This page briefly describes the overall project process and what I have learned.

Duration

4 months

Team

4 UX Researchers,
Product Development Team
in Hyundai Motor Company

My Role

Ideation
Research

Intro.

As the paradigm of mobility is shifting towards electric and autonomous vehicles, the focus is shifting beyond just driving to the overall experience inside the car. Cars now connect with services like ride-sharing and offer new features for comfort and safety.

What's needed now are some clear rules on how to create and test new car-related products and services that are easy and enjoyable to use. These guidelines should ensure everything is user-friendly, whether it’s using the car’s controls or enjoying in-car services, all centered on great user experience principles.

"What principles and guidelines

in the user experience should be extended for future vehicles?"

Therefore, the current project aimed to...

1. Collect and define UX principles that enhance the usability of in-vehicle experiences.

2. Create a framework for these UX principles.

3. Develop specific, actionable guidelines informed by these principles.

Overall Procedure

Modeling

& Confirmation

Collection of Existing UX Principles

• General UX Principles

• HMI Usability Principles & Guidelines

• UX Principles in relevant domains

Trend & Context Research

• Benchmarking

• Context Investigation (non-driving, service)

• Collecting Mobility Scenarios

Collecting Customer Requirements

• UX requirements in related community

• UX requirements in similar contexts

Identification & Classification

• Analysis of UX contexts, scenarios, and principles

• Develop frameworks of modular

& structure of UX principles

UX Principle Mapping

• Classifying Principles for context and scenarios

• Mapping principles and guidelines

• Identifying the priority of principles

Complete Check

• Evaluate and confirm that structured UX principles

Suggestions Future Research

• Identifying future studies for expanding principles

to more various mobility environment

Filtering

& Categorization

Research Plan

& Data Collection

*Images cannot be presented in high resolution because of confidentiality issues.

3 UX Principles

15 Detailed Principles

153 UX Guidelines

Results

Development of Solid In-Vehicle UX Evaluation Framework

Reflection

Importance of Thorough Research and Data Synthesis: I learned the significance of immersing myself in comprehensive research and found that effectively synthesizing large volumes of data is key to distilling complex information into practical, industry-shaping UX guidelines.

Value of Understanding Real-World Context: Conducting contextual inquiries, such as analyzing auto shows and YouTube videos for brainstorming, taught me the necessity of understanding real-world interactions and the context in which users engage with products, thus deepening my insights into user behavior and patterns.

Strategic Categorization and Visualization Skills: Through the use of tools like Miro boards, I honed my ability to categorize vast numbers of UX issues methodically and present them visually, enhancing my strategic planning and communication skills as a UX designer and researcher.

Previous Project

Employing rigorous on-site observations, detailed case studies, and contextual inquiries, I formulated a comprehensive UX framework. This framework presents a set of adaptive UX principles and guidelines tailored for potential industry implementation.

Demonstrated leadership in organizing and conducting cross-functional meetings that bridged the gap between manufacturing engineers and product designers, fostering a collaborative environment that was essential for the integration of UX principles into the decision-making process.

Successfully identified 750+ UX issues to create a comprehensive set of general UX principles and guidelines. The generated framework included 3 UX principles, 15 detailed principles, and 153 actionable guidelines, which were crucial in enhancing usability in the automotive industry.

Synthesized Extensive Research Into Actionable UX Guidelines:

Crafted a Versatile UX Framework:

Facilitated Cross-Functional Collaboration:

Achievement